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一、公关活动在中国企业海外投资和并购活动中的重要作用笔者认为公关活动应该在中国海外投资和并购活动中发挥以下作用:为中国企业走出去开展投资和并购活动创造良好的外部舆论环境,树立中国企业的良好形象;减少中国企业投资和并购活动中的各种风险,化解好企业的危机;通过良好的公关活动,稳定企业的股价,提高企业的总市值(如果中国企业是上市公司,或者投资了外国的上市公司);通
First, the important role of public relations activities in overseas investment and mergers and acquisitions of Chinese enterprises I believe that public relations activities should play the following roles in China’s overseas investment and M & A activities: to create a favorable external public opinion environment for Chinese enterprises to go out and carry out investment and M & A activities, Establish a good image of Chinese enterprises; reduce risks in Chinese enterprises’ investment and M & A activities and resolve the crisis of enterprises; stabilize their share price and increase the total market value of their enterprises through good public relations activities (if the Chinese enterprises are listed companies, Or invest in foreign listed companies); pass