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方志物产一目中记载的特色物产的种植历史、品种质量、营销盛况等信息,可为特产广告宣传增加历史文化的厚重感。当下许多特色物产营销状况不佳,除其经营不善或质量因素外,广告宣传或者产品包装也是重要的一面。诸多企业在广告宣传或产品包装上只打绿色品牌,忽视了历史文化因素。而河南许多特色物产在方志记载中,不但有作为历代贡品的荣光,还有远近闻名以至“驼运日夜不绝”的营销佳绩,甚至还有远销国外的记载。从方志中挖掘整理并利用此类资料不但为打造名优特产提供文献支持,还可提升产品品质及营销业绩。
The history of the characteristics of the property recorded in a field of property, the quality of varieties, marketing and other information, can increase the history and culture of specialty advertising. Many current characteristics of the poor marketing of property, in addition to its poor management or quality factors, advertising or product packaging is also an important aspect. Many companies in the advertising or product packaging only hit the green brand, ignoring the historical and cultural factors. And many characteristics of Henan property records in the chronicle, not only as a glory of ancient tribute, as well as well-known and even “camel day and night, ” marketing success, and even exported to foreign records. Mining from the local records and use of such information not only to create famous specialty products to provide documentary support, but also improve product quality and marketing performance.