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联华超市鉴于其区域性发展现状与中国经济快速发展以及国内市场国际化竞争不相匹配的现状,提出了符合公司长期发展的“跨地区发展连锁超市的战略管理”体系。在该战略执行中,联华超市坚持发展战略创新,形成跨区域、规模化、多业态的战略定位;坚持经营模式创新,形成产、加、销一体化经营模式;坚持科研技术创新,着力提升以采购、物流、信息和营销为主要内容的核心技术,同时,通过强化科学管理,初步实现了做大做强的战略目标。
In view of the status quo of its regional development and the rapid economic development in China and the international competition in the domestic market, Lianhua Supermarket put forward the “strategic management” system for cross-regional development of supermarket chains in line with the long-term development of the Company. In the implementation of this strategy, Lianhua Supermarket insisted on the development of strategic innovation and formed a strategic positioning across regions, large-scale and multi-format industries. It adhered to business model innovation and formed an integrated business model of production, marketing and sales. It adhered to scientific and technological innovation and enhanced its efforts With procurement, logistics, information and marketing as the core content of the core technology, at the same time, by strengthening the scientific management, initially achieved a bigger and stronger strategic goal.