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保险产品的销售是整个保险营销过程的重要环节,同时,它还是一个复杂的运作过程。保险产品的销售不是一个单线的流程。经济的发展使得客户基础日益复杂化,保险公司所提供产品和服务的范围也在扩大,这就要求保险公司有一个多层次的销售方法,以期扩大市场占有份额。在
Sales of insurance products is an important part of the entire insurance marketing process, at the same time, it is still a complex operation. Sales of insurance products are not a one-way process. The economic development makes the customer base more and more complex, and the range of products and services provided by insurance companies is also expanding. This requires that insurers have a multi-level sales method in order to expand their market share. in