部分企业的大规模投资,不是建立在自身的准确定位、市场的客观研判、目标的清晰描述之上,而是自负地认为,硬件实力强大就是企业的创新发展。过去一年各地相继倒下了一些知名的印刷企业,其中对业界震动最大的当属行业旗舰级企业福州千帆印刷公司的倒闭。这似乎释放了一个信号:部分印刷企业大规模的投资,不是建立在企业自身的准确定位、市场 The large-scale investment of some enterprises is not based on their own accurate positioning, objective judgment of the market and clear description of the goal. Instead, they argue that the strength of hardware is the innovation and development of enterprises. In the past year, a number of well-known printing companies have fallen down one after another, including the collapse of Fuzhou Qianfan Printing Co., the flagship enterprise in the industry, which has caused the biggest shake in the industry. This seems to release a signal: part of the large-scale investment in printing enterprises, not based on their own accurate positioning of the market