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【智库观察】媒体融合发展是新形势下媒体发展的内在要求和必然选择。近日,新闻出版广电总局印发《关于进一步加快广播电视媒体与新兴媒体融合发展的意见》,对媒体融合发展作出具体部署。作为传媒业大省,广东省今年上半年推出了“双百亿”基金,用资本撬动媒体融合发展,被外电认为是较久远和可靠的一种办法。
[Think Tank Observation] The development of media convergence is the inherent requirement and inevitable choice of media development in the new situation. Recently, the State Administration of Press, Publication, Radio, Film and Television issued the Opinions on Further Accelerating the Integration Development of Radio and Television Media and New Media, and made concrete arrangements for the media convergence and development. As a major media industry, Guangdong Province launched the “Double Billion” fund in the first half of this year, capitalizing on the development of media convergence and being considered by foreign sources as a more distant and reliable solution.