你家附近的杂货店试图智胜谷歌,甚至亚马逊。你在杂货店里找不到自己需要的商品?一些零售商想帮助你,但这可能意味着你在商店过道转悠时,商家跟踪你的一举一动。在结合位置数据、市场营销和数据分析的这个新兴领域,零售商们正在尝试新的方法,了解顾客如何逛店购物,然后借助促销活动和顾客智能手机上的店内地图,牢牢锁定顾客。这个概念有时又叫基于位置的营销(place-based marketing),利用详细的位置信息——常常具体到你走过的那 Grocery stores near your home try to outwit Google, or even Amazon. You can not find the goods you need in the grocery store? Some retailers want to help you, but this may mean that your business keeps track of every move you make when you shop in the aisles. In this nascent area that combines location data, marketing and data analytics, retailers are experimenting with new ways to understand how shoppers shop and then lock in customers with promotions and in-store maps on their customers’ smartphones. This concept, sometimes called place-based marketing, uses detailed location information - often specific to the one you walked through