广州市邮政局为更好地开展方案营销,再造客户服务流程,自2003年3月份开始,在全局范围内推行客户经理制营销模式。近一年来,全局营销工作取到了较大的进展,客户经理制初见成效。一、客户经理制是全新的营销管理模式1.建立邮政与客户之间联系的纽带客户经理制是邮政企业通过客户 Guangzhou Post Office in order to better carry out program marketing, customer service process reengineering, since March 2003, the implementation of customer management system in the global marketing model. In the past year, the global marketing work has made great progress, and the client manager system has achieved initial success. First, the customer manager system is a new marketing management model 1. Establish a link between the postal customer and the customer manager system is the postal business through the customer