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在全球化的今天,大型体育赛事早已不仅是竞争层面的狂欢,同时也是和国家经济文化共生共赢。随着奥运会、亚运会及世界大学生运动会等国际性体育盛事纷纷落地中国,中国体育产业步入了发展黄金时
In today’s globalization, large-scale sports events have long been not only a rivalry on the competition level, but also a symbiotic win-win situation with the country’s economy and culture. With the Olympic Games, the Asian Games and the World University Games and other international sports events have landed in China, China’s sports industry has entered a golden period of development