一个成功的产品设计,涉及因素有很多。所以,仅仅考虑产品的形式与功能的统一是远远不够的。本文试图在产品营销学的理论基础上,对影响产品设计的因素做进一步的拓展探析,彰显产品设计的复杂性,并以之作为抛砖引玉之用。 A successful product design, there are many factors involved. So, just consider the unity of the form and function of the product is not enough. Based on the theory of product marketing, this paper attempts to further explore the factors that affect the product design, highlight the complexity of product design and use it as a starting point.