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我国汽车自主品牌的发展水平无论在数量上还是在质量上,都还处于落后的阶段。在行业竞争日趋激烈的环境下,在国产汽车技术边缘化和市场边缘化的困境下,为了取得企业生存发展的自主权利,必须大力发展自主品牌,这是现阶段切实可行的战略措施。发展汽车自主品牌在路径选择上要根据企业不同的禀赋,选择不同的自主研发模式、产品结构以及技术指数。发展自主品牌是一个渐进和复杂的过程,需要企业外部的宏观政策环境和内部的微观管理体制的改革相配套。
The level of development of China’s own brand of vehicles in terms of quantity or quality, are still in a backward stage. Under the increasingly fierce competition in the industry, under the predicament of the marginalization of domestic automobile technology and the marginalization of the market, in order to obtain independent rights for the survival and development of enterprises, we must vigorously develop our own brands. This is a practical strategic measure at this stage. Development of independent brands in the path to choose according to different endowments of enterprises, choose a different model of independent research and development, product structure and technology index. Developing a self-owned brand is a gradual and complicated process that requires the external macro-policy environment of the enterprise to be complemented by the reform of the internal micro-management system.