“花有清香月有影”,世间万物都有自己特定的形象。同样,一个企业不论大小、新老,在人们心目也都有一定的形象。就直观而言,企业形象是由厂容、规模、设备、工作效率等因素构成;然而,企业的产品质量、服务、信誉等,更是构成企业形象的重要因素,它给予人们的印象更深刻,更久远。 “There are flowers and fragrances,” and everything in the world has its own specific image. Similarly, a company, regardless of size, old or new, has a certain image in people’s minds. Intuitively speaking, the corporate image is composed of factors such as factory capacity, scale, equipment, and work efficiency; however, the product quality, service, and reputation of the company are even more important factors in the corporate image. It gives people a deeper impression. , more long ago.