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旅游业作为现代服务业的龙头,具有综合性强、带动作用大等特点,是国家重点培育的国民经济战略性支柱产业。虽然近年来赤峰市旅游业发展速度很快,但横向比较旅游业发展整体水平不高,发展方式仍主要以资源依赖的粗放型、外延式开发为主。因此,以转型升级、提质增效为主线,转变旅游业发展方式,增强发展动力,拓展发展空间,是赤峰市旅游业面临的重大问题。本研究报告在深入剖析赤峰市旅游业发展中存在问题及原因的基础上,提出必须破解“文物资源到文化体验、自然观光到休闲度假”两道难题,从八个方面推进旅游业转型升级,并突出抓好四项重点工作。
As a leading modern service industry, tourism has the characteristics of strong comprehensiveness and leading role and is the strategic pillar industry of national economy that is cultivated by the state. Although the development of tourism in Chifeng City has been very rapid in recent years, the overall level of development of tourism in horizontal comparison is not high, and the development mode is still dominated by the extensive and extensive development of resource dependence. Therefore, taking the transformation and upgrading as the main line to improve the quality and efficiency of tourism, the tourism industry in Chifeng City is faced with major problems by changing the mode of tourism development, enhancing the development momentum and expanding the space for development. Based on the in-depth analysis of the problems and causes of tourism development in Chifeng City, this research report proposes two problems that must be solved, such as “cultural relic resources to cultural experience, natural sightseeing to leisure and vacation”, and tourism transformation from eight aspects Upgrade, and give prominence to the four key tasks.