互联网时代的掀起,促生了电子商务行业的发展,而另一利用微博商业化的行业模式也正悄然出现。利用微博来实现旅游酒店的营销方式,是一种更快捷、更先进的宣传销售渠道,但是,这种行业发展中会出现很多的难题和行业规则,本文会就旅游酒店微博营销的考核指标体系进行探究,简要分析旅游酒店微博营销中现阶段的难题以及给出解决相关问题的建议。 The rise of the Internet era gave birth to the development of the e-commerce industry, while another industry model utilizing the commercialization of Weibo is also quietly emerging. The use of microblogging to achieve the tourism hotel marketing, is a more efficient and more advanced marketing channels, however, there will be many problems in this industry development and industry rules, this article will travel hotel microblogging marketing assessment Index system to explore, briefly analyze the current stage of the tourism hotel microblogging marketing problems and give recommendations to resolve related issues.