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中国互联网广告已经走过16年,互联网已成为仅次于电视的广告主投放最大的媒体,2013年中国互联网广告或将迎来千亿元的市场规模。但在繁荣的市场背后却暗藏着危机,而这其中最大的问题来自于互联网广告的异常流量,大量的异常曝光和异常点击不仅造成了巨大的浪费,还给整个互联网行业带来了诚信问题。据第三方广告技术公司秒针系统的数据显示,2012年7月至2013年6月,互联网异常流量带来的
Internet advertising in China has gone through 16 years. The Internet has become the largest medium for advertisers next to television. In 2013, China’s Internet advertising will usher in a market of 100 billion yuan. However, behind the prosperous market, there is a crisis hidden behind. The biggest problem stems from the abnormal traffic of Internet advertisements. A large number of abnormal exposures and unusual clicks have not only caused tremendous waste but also brought integrity issues to the entire Internet industry. According to data from third-party ad technology companies’ second-hand system, from July 2012 to June 2013, the Internet caused anomalous traffic