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广告是为了某种特定的需要,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段,是一种应用文体。广告英语作为一种应用语言,由于其独特效用,已逐渐形成了自己的风格。本文以文体学理论为基础,以微软2004年的品牌形象广告---“我们看见”---作为研究对象,从微观方面对该广告进行文本分析,即从各个层次等方面进行了深入分析。借此让人们更深入细致的了解广告。
Advertising is a means of propaganda that delivers information to the public openly and broadly through certain forms of media for a specific need. Advertising English as an application language, because of its unique utility, has gradually formed its own style. Based on the theory of stylistics and based on Microsoft’s 2004 brand image advertising --- “we see” --- as the research object, this article carries out a textual analysis of the advertisement from the microscopic perspective, that is, from various aspects In-depth analysis. In this way, people can understand ads more deeply and carefully.