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当下,媒体格局正发生深刻变革,我们进入了“人人都有麦克风”的媒体新时代。面对不断变化的社会、市场、媒介环境,我常常在思考,拥有广大群众基础的广电媒体,如何既能让主旋律和正能量主导声频荧屏,也能确保其入耳、入脑、入心,切实提升主流媒体的传播力、引导力、影响力、公信力。自2014年上海文广改革以来,我们一直在努力破题,寻求一条“守正出新”之道。2016年的春天,习近平总书记在党的新闻舆论工作座谈会上发表的重要讲话振聋发聩,昭示了新时期中国新闻舆论工作的价值取
At the moment, the media landscape is undergoing profound changes. We have entered a new era of media with “everyone has a microphone.” In the face of ever-changing social, market and media environments, I often think about broadcasting media with a broad masses of people. How can both the main theme and positive energy lead the way in audio screens? The spread of the mainstream media, guidance, influence, credibility. Since the reform and opening up in Shanghai in 2014, we have been trying our best to find a way to “keep a new word”. In the spring of 2016, General Secretary Xi Jinping made an important speech at the party’s forum on press public opinion and demonstrated the value of the press work in the new era in China.