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随着社会经济向市场经济的转移及扩大,对产品市场的研究与不断再认识成为产品设计开发过程中的重要环节。在产品设计开发实施的过程中,产品设计师所解决的一些主要问题,如确立产品设计开发方向、建立产品设计概念、对产品设计方案的市场评价、消费者对产品设计方案的评价等,都要通过对产品市场及产品消费者的调查分析寻求明确的方向。因此,为产品设计开发所进行的市场调查,贯穿于产品设计开发的全过程。
With the transfer and expansion of social economy to market economy, the research and constant re-understanding of the product market have become an important link in the process of product design and development. In the process of implementation of product design and development, some major problems that product designers solve, such as the establishment of product design and development direction, the establishment of product design concepts, market evaluation of product design programs, consumer evaluation of product design programs, etc. Through the product market and product consumers to find a clear direction for the investigation and analysis. Therefore, the product design and development of the market research conducted throughout the product design and development of the entire process.