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公共政策传播机制是传播主体、传播媒介、传播受众等要素之间传递、交流和共享政策信息的互动方式及其行为过程。优化公共政策传播机制,需要从硬件修复和软件优化两个方面着手:在硬件修复上,要重视“政策信息服务人”的塑造,加强政策信息的编排,实现媒介力量的整合,强化理性受众的培养;在软件优化上,要全方位完善政策传播制度,重启政策传播的互动模式,重构政府—媒介—受众之间的关系,注重政策传播效果的评价。
The public policy transmission mechanism is an interactive way of transmitting, exchanging and sharing policy information and its course of action among the main elements of communication, media and audience. To optimize the mechanism of public policy transmission, we must start with two aspects: hardware repair and software optimization. In hardware repair, we should pay attention to the shaping of policy information service man, strengthen the arrangement of policy information, realize the integration of media power and strengthen rationality Audience training; In the software optimization, we should perfect the policy communication system in all respects, restart the interactive mode of policy communication, reconstruct the relationship between government-media-audience and pay attention to the evaluation of the effect of policy communication.