以凯勒(Keller)所发展的ARCS动机模型(将动机的激发划分为四个主要项目:注意(Attention)、相关(Relevance)、信心(Confidence)、满意(Satisfaction),简称为ARCS)为理论框架,提出以增加学生的学习动力和实现自主学习为中心的平面美术设计教学模式。该模型给予教师的启示是教师的教学设计应以学生学习动力的激发和维持作为中心,并将其贯穿于教学的开始阶段、展开阶段和结束阶段。 Based on the ARCS motivation model developed by Keller, which divides motivation into four main items: Attention, Relevance, Confidence, Satisfaction, or ARCS for short Framework, put forward to increase students’ motivation to learn and to achieve autonomous learning as the center of graphic art design teaching mode. The model gives the teacher enlightenment that the teaching design of the teacher should focus on the motivation and maintenance of the students’ learning motivation, and should run through the beginning, the beginning and the end of the teaching.