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作为高校酒店业,要积极参与市场竞争,捕捉并利用有价值的信息,争取在竞争中取得发展,做好客史档案的建立和管理是不容忽视的一个重要环节。高校酒店要依托高校优势,注重打好文化品牌。一方面要以文化吸引八方来客,另一方面,通过客史档案,从中发现人才资源、管理资源、经济资源、效益资源,充分利用各种人才和各种有价值的资源,并积极运用到管理服务的实践中,最终使其转化为实际绩效,是高校酒店发展的需要,是寻求最佳经济效益、社会效益的一个重要途径。
As a hotel industry in colleges and universities, it is necessary to actively participate in market competition, capture and utilize valuable information, and strive to make progress in the competition. It is an important link that can not be neglected to establish and manage the history file. Colleges and universities should rely on the advantages of colleges and universities, pay attention to lay a cultural brand. On the one hand, it is necessary to attract visitors from all walks of life on the one hand by culture; on the other hand, we should find talent resources, management resources, economic resources and benefit resources through the history archives, make full use of various talents and various valuable resources, and actively apply them to management Service practice, and ultimately make it into the actual performance is the development of university hotel needs, is to seek the best economic and social benefits of an important way.