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社会网络分析(social network analysis,SNA)在社会学中的发展已超过半个世纪,但直到近十年才由于虚拟计算机资讯网络的发展开始广为传播学界关注。研究者不再单纯关注个人的一些“标签”式的属性,而是将聚焦点转向网络的结构属性:互动单位之间的固定关系模式或规则如何影响行动者或行动?网络结构环境可以抑制一些行动的产生,亦可以促成一些行动的发生。Charles Kadushin的《理解社会网络:理论、概念和发现》(Understanding Social Networks:
Social network analysis (SNA) has been developing in sociology for more than half a century. However, it was not until a decade ago that widespread attention was paid to the spread of the SNA by the development of virtual computer information networks. Instead of focusing solely on a few “label” attributes, researchers focus on the structural properties of the network: how the fixed relational patterns or rules between interacting units influence actors or actions? The network architecture can Suppression of some actions can also lead to some actions. Charles Kadushin’s Understanding Social Networks: