随着我国现代经济的迅猛增长和科学技术的不断进步,电视媒体之间的市场竞争愈发激烈,各电视台在节目创新上都下足了功夫,提升自身节目内容的升华,从而增加节目收视率。然而在努力创新节目内容的同时,要充分考虑节目编导对于节目创新的重要作用,电视节目编导综合素质的高低,直接影响了电视节目创新程度和节目质量。电视节目编导自身要具有极强的新闻敏锐性,从而制作的节目内容才能有影响力和吸引观众眼球。本文就对电视编导的素质和节目创新进行了研究。 With the rapid growth of our country’s modern economy and the continuous advancement of science and technology, the market competition among the television media has become increasingly fierce. All television stations have made enough effort to innovate their programs so as to enhance the sublimation of their own programs so as to increase the program ratings . However, while trying hard to innovate program content, we must fully consider the importance of program guide for program innovation, and the overall quality of program guide of TV program directly affects the innovation level of TV programs and program quality. TV program director itself has to have a strong news sensitivity, which produced the program content to influence and attract the attention of the audience. This article studies the quality of television director and program innovation.