现今社会已进入高度信息化阶段,传播环境与以往相比更加富有机遇和挑战,那么当下的公益活动应当采取什么样的传播策略呢?那就是充分利用新媒体的各项优势资源与技术。 Nowadays society has entered a stage of high informationization, and communication environment is more prosperous than ever before. So what kind of communication strategy should be adopted for current public welfare activities? That is to make full use of all advantages resources and technologies of new media.