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网络虚拟组织传播是网络媒介和虚拟组织传播的结合和共谋。本文以搜狐网为典型文本,分析了其网络虚拟组织机制,并进一步对整个网络虚拟组织及其传播特性进行了分析和研究。网络虚拟组织传播是网络时代虚拟组织传播的发展,具有无限繁殖力、互动性、符号化和“蜂群”效应,效力巨大。
Network virtual organization communication is the combination and conspiracy of network media and virtual organization communication. This paper takes Sohu.com as a typical text, analyzes its network virtual organization mechanism, and further analyzes and studies the entire network virtual organization and its propagation characteristics. Network virtual organization propagation is the development of virtual organization communication in the Internet era, with the effect of unlimited fecundity, interactivity, symbolization and “bee colony”.