如今,伴随着电视和网络的迅速发展,广播想要在激烈的市场竞争中保有自己的地位,并且不断提高自己的市场竞争力,争取到更多的受众,就必须要不断的创新和改进。在这其中,广播技术的改进和发展就显得尤为重要。一方面,广播要发扬自己拥有的无可替代的优势,另一方面,要不断的吸取新兴技术,与各种新生的传播手段、传播平台相互合作,吸取其优势,不断为自己增加竞争筹码。这里首先介绍为什么广播技术要不断发展,然后再介绍广播技术的新发展。 Nowadays, with the rapid development of television and the Internet, broadcasting wants to keep its position in the fierce market competition, and continuously improve its market competitiveness and win more audiences, it must constantly innovate and improve. In this one, the improvement and development of broadcasting technology is particularly important. On the one hand, broadcasting should carry forward the irreplaceable advantages it possesses. On the other hand, we must continue to draw on emerging technologies and cooperate with various new means of communication and dissemination platforms to draw on their strengths and continuously increase their competitive bargaining power. Here we first introduce why broadcasting technology needs continuous development, and then introduce new developments in broadcasting technology.