对网络传播机理建模是利用或控制网络传播的基础。为了模拟个体传播行为与系统状态演化之间存在的动力学关系,采用社会物理学研究思路,借鉴物理学振动传播的概念,定义了量化影响力的网站传播影响强度模型,通过量化网民与网站交互时,所感知局部环境信息对网民行为自适应性的综合影响力,来体现系统中各动力学因子的作用。在此基础上,结合基于Agent的方法对个体属性及交互规则进行描述,即可仿真动态环境作用下的微观个体行为与宏观系统演化之间的双向性关联。仿真模型的运行结果能很好的与实证研究相互印证,说明了该方法的可行性,为类似问题建模提供了一种新的思路。 Modeling network propagation mechanisms is the basis for utilizing or controlling network propagation. In order to simulate the dynamic relationship between individual communication behavior and system state evolution, this paper uses the research ideas of social physics to draw lessons from the concept of physics vibration transmission, and defines the influence intensity model of web site communication that quantifies the influence. , The perceived impact of local environmental information on the adaptability of Internet users to reflect the role of each dynamic factor in the system. On this basis, combining agent-based method to describe individual attributes and interaction rules, we can simulate the bidirectional relationship between micro-individual behavior and macro-system evolution under dynamic environment. The results of the simulation model can well confirm each other with empirical research, which shows the feasibility of the method and provides a new idea for modeling similar problems.