一、纺织行业名优产品面临困境纺织品是关系千家万户的生活必需品。随着经济的发展,人们生活水平的逐步提高,消费结构发生着空前的变化。广大消费者逐渐从购买一般纺织布料做衣服发展到买成衣穿,对中、高档纺织品及成衣的需求越来越多,尤其是城市的消费者对纺织品的质量、花色、品种、规格等方面的要求越来越高。近几年,纺织面料、针织品、服装的名优新产品流行周期也越来越短,市场变化更为迅速。 First, the textile industry is facing the predicament of textile products is the daily necessities of thousands of households. With the economic development, people’s living standards have gradually increased, and consumption structures have undergone unprecedented changes. The majority of consumers have gradually grown from buying general textile fabrics to clothing and buying garments. The demand for medium and high-grade textiles and garments is increasing, especially for urban consumers in terms of textile quality, color, variety, and specifications. Increasingly demanding. In recent years, the popularity cycle of famous and new products in textile fabrics, knitwear and apparel has also become shorter and shorter, and the market has changed more rapidly.