通信和互联网技术的发展催生了许多新的消费形态,比如手机短信、手机音乐、手机报等业务。中国移动的短信业务2009年创造了500亿的收入,拥有3亿多手机音乐用户;此外,还有包括手机报、手机杂志在内的四五千万手机阅读用户。基于庞大的用户群,中国移动的新业务引领了新的消费潮流,而在新的网络技术条件下 The development of communications and Internet technology has given rise to many new forms of consumption, such as mobile messaging, mobile music, mobile newspaper business. China Mobile’s SMS business generated 50 billion in revenue in 2009, with more than 300 million mobile music users. In addition, 45 million mobile users, including mobile newsletters and mobile magazines, have also been subscribed. Based on a large user base, China Mobile’s new business led the new consumer trend, and in the new network technology conditions