关于售后服务的重要性,汽车行业长期流传着一句话,“第一辆车是销售人员卖的,第二辆车开始就是售后服务人员卖的”12月11日,2013金旅“凯歌杯”售后服务技能大赛在广州启动,给即将开始的2014年春运增加了一个新的看点。广东省道路运输协会秘书长葛凌岳、泰乐玛汽车制动系统(上海)有限公司副总经理张静波、广东省中国旅行社股份有限公司汽车修理厂厂长胡广明和厦门金旅副总经理彭东庆、售后服务中心主任孙晓山等出席启动仪式。来自广东、海南、湖南、广西四省区金旅特约服务站的选手,参加了同时举办的“凯歌杯”广州站预赛。经过连续3天的理论培训、理论考核及现场技能比武,有6名选手赢得去厦门参加决赛的资格。为春运服务预热关于售后服务的重要性,汽车行业长期流传着一句话,“第一辆车是销售人员卖的,第二辆车开始就是售后服务人员卖的”。作为厦门金旅主管销售和售后工作的副总经理,彭东庆对此深有体会。“以前,国内客车用户主要关注购车成本。现在,他们更关注企业的售后服务能力和水平。可以说,售后服务在客车营销中的作用越来越大。”他说。厦门金旅建厂至今已产销各类车辆20多万辆,从2010年起年销量超过2万辆,这无疑对售后服务工作提出了很高的要求。 On the importance of after-sales service, the automotive industry has long been circulating a word, “The first car is sold by sales staff, the second car is the beginning of service personnel to sell ” December 11, 2013 Golden Travel Accordion Cup “service skills contest started in Guangzhou, to the upcoming Spring Festival in 2014 added a new Aspect. Ge Lingyue, Secretary-General of Guangdong Road Transport Association, Zhang Jingbo, Deputy General Manager of Temalek Automotive Brake System (Shanghai) Co., Ltd., Hu Guangming, Director of Auto Repair Factory of China Travel Service Co., Ltd. of Guangdong Province and Peng Dongqing, Deputy General Manager of Xiamen Golden Travel Service Center Director Sun Xiaoshan attended the launching ceremony. The contestants from Guangdong, Hainan, Hunan and Guangxi Jinshi Special Service Station participated in the preliminaries of the ”Kai Cup“ Guangzhou Station. After three consecutive days of theoretical training, theoretical assessment and field skills competition, six players won the final to Xiamen qualified. Service for the Spring Festival Preheating About the importance of after-sales service, the automotive industry has long been circulating a word, ”The first car is sold by sales staff, the second car is the sales service staff to sell “. As Xiamen Golden Travel in charge of sales and after-sales vice president, Peng Dongqing deep understanding. ”In the past, the domestic bus users mainly concerned about the cost of the car now, they are more concerned about the company’s after-sales service capabilities and level can be said that after-sales service in passenger car marketing more and more important. " He said. Xiamen Golden Brigade has so far manufactured and sold more than 200,000 vehicles of various types and has sold more than 20,000 units annually since 2010, which undoubtedly poses a high demand for after-sales service.