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央视二套的当家益智类节目“开心辞典”节目诞生于2000年7月,策划之初,栏目主创人员就以先进的产品营销理念为指导,参照国外成功的娱乐节目形态,结合国内受众的收视需求,设计制定了一整套符合现代电视工业化生产规律的节目生产和管理体系,从电视市场环境入手,通过SWOT分析(市场调研、受众分析、选题策划、制作包装和营销推广等),对节目进行了全新的定位,经过三年的实际操作,在
CCTV’s two sets of mastermind puzzle program “happy dictionary” program was born in July 2000, the beginning of planning, columnist on the advanced product marketing concept as a guide, with reference to the successful form of entertainment programs, with the domestic audience According to the needs of audiences, a set of program production and management system that is in line with the industrialized production rules of modern television has been designed and developed. Starting with the TV market environment, SWOT analysis (market research, audience analysis, topic selection, packaging and marketing promotion) The program conducted a new positioning, after three years of actual operation, at