加入 WTO,对云南旅游业发展的整体影响是积极的、有利的。但另一方面 ,我省旅游企业是面临挑战的首当其冲的主体 ,旅游部门是面临深层面挑战的主体。因此应对的关键是要主动研究新情况、适应新形势、解决新问题、争取新发展 ,这也是在新的市场条件下对自身能力和实力的严峻考验。 With the accession to the WTO, the overall impact on Yunnan’s tourism development is positive and favorable. However, on the other hand, the tourism enterprises in our province are the main body that faces the challenge, and the tourism department is the main body facing the deep challenge. Therefore, the key to dealing with this problem is to take the initiative to study new situations, adapt to the new situation, solve new problems and strive for new developments. This is also a severe test of our own capabilities and capabilities under the new market conditions.