进入新世纪以后,随着人们健康意识的提高,社会各界对医院的关注力度也越来越高,做好医院宣传管理工作对于医院的全面发展显得十分重要。鉴于此,本文从医院宣传管理工作的重要意义出发,分析了做好医院宣传管理工作的关键策略。 After entering the new century, with the improvement of people’s health awareness, the attention from all walks of life to the hospital is getting higher and higher. It is very important for the hospital to propagandize and manage the hospital for the all-round development of the hospital. In view of this, starting from the significance of hospital publicity and management work, this paper analyzes the key strategies of doing hospital publicity and management.