相对于原创产品设计而言,替代性产品在价值评判中往往是被定义为“跟从”的或“其次”的。尽管人们从不否认对于新进IC设计公司来说,从成熟产品入手要比自主定义新产品更易敲开市场的大门,但潜意识里还是视替代产品为快餐,始终难入核心价值的大席。一个比较普遍的观念是,替代是闭门造车和缺乏技术创新的。 In contrast to original product design, alternative products are often defined as “follow” or “second” in value judgments. Although people never deny that for new IC design companies, starting from a mature product easier to define the new product than the door to knock the market, but the subconscious or as a substitute for fast food, has always been difficult to enter the core values ​​of the seats. A common belief is that substitution is behind closed doors and lack of technological innovation.