论文部分内容阅读
阳关度假村规划区内自然风光优美迷人 ,原始淳朴 ,且区位条件好 ,开发潜力大 .在简要分析旅游资源突出特色的基础上 ,提出了该度假村的规划思路和目标 ,论证了其开发条件和市场定位 ,重点进行了功能分区和项目创意 ,并探讨了形象策划和营销策略问题
In the planning area of Yangguan Resort, the natural scenery is beautiful and charming, with primitive simplicity, good location conditions and great development potential.Based on the brief analysis of the salient features of tourism resources, the planning ideas and objectives of the resort are proposed and the conditions of development and Market positioning, the focus of the functional zoning and project ideas, and discussed the image planning and marketing strategy issues