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双层公交车体广告已成为一种常见的广告形式,本文以郑州市909路双层公交洋河蓝色经典车体广告为例,展开实地调查,从该广告的知晓度、接触频次,广告内容的记忆程度及传递信息的理解,以及该广告对被访者产生影响的程度等方面来说明双层公交车体广告的效果。
Two-tier bus body advertisement has become a common form of advertisement. This article takes the 9090 double-decker bus Yanghe blue classic vehicle body advertisement in Zhengzhou as an example to conduct a field survey. From this advertisement’s awareness, contact frequency, advertisement Content of the memory and transmission of information to understand, and the extent of the impact of the advertisement respondents to illustrate the effect of double-decker bus body advertising.