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随着时代的发展,越来越多的非物质文化遗产被现当代人淡忘,年画就是其中之一。包装是一个有主动性的推销和展示,通过对现有年画包装的调查研究分析,改善木刻年画包装设计的思路,在这种思维方式下以求能更好的突显年画的文化特色,最终达到传承传统文化与商品经济相互融合的目的。因此本文试图论述包装设计在传统艺术品中的应用,以商品带动经济,从而起到保护传统艺术作用。
With the development of the times, more and more intangible cultural heritages have been forgotten by modern people. New Year pictures are one of them. Packaging is an initiative to sell and display. Through the investigation and analysis of the existing New Year packaging, we can improve the design of woodcut New Year packaging design. In this mode of thinking, we can better highlight the cultural characteristics of New Year pictures and finally reach Inheritance of the traditional culture and the integration of commodity economy purposes. Therefore, this article attempts to discuss the application of packaging design in traditional works of art to promote the economy of goods, which play a protective role of traditional art.