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本文通过深入调研哈尔滨市原创特色旅游商品的研发、生产、销售及市场监管等方面情况,剖析了哈尔滨市原创特色旅游商品开发中存在的原创与特色不足、发展规划滞后、销售渠道不畅、专业人才匮乏、宣传不到位、市场经营不规范等问题,提出了原创特色旅游商品的开发突出原创与特色、制定发展规划、拓宽销售渠道、培养专业人才、加强宣传推介等对策建议。
In this paper, through in-depth research on the original R & D, production, sales and market supervision of Harbin’s original tourism products, this paper analyzes the original and characteristic deficiencies in the development of original tourism products in Harbin, lags behind the development planning, the poor sales channels, Shortage of talents, lack of publicity, non-standard operation of the market and other issues, put forward the original characteristics of the development of tourism products highlighting the original and characteristics, development planning, and broaden sales channels, training professionals, to strengthen publicity and promotion of countermeasures and suggestions.