经济的发展带动了我国消费,消费也成为了我国社会生活中十分重要的角色。这种逐渐形成的消费主义作为一种相当有影响力的消费观、社会观和价值观,对我国的经济、文化、社会都产生了深远的影响。本文从消费心理与行为两个角度分析社交网络中的粉丝消费,同时结合IT产品进行具体分析。 The development of economy has led our consumption and consumption to become very important roles in our social life. As a fairly influential consumer attitudes, social values ​​and values, this gradually formed consumerism has had a profound impact on our economy, culture and society. This article analyzes the consumption of fans in social networks from the perspectives of consumer psychology and behavior, and at the same time makes a concrete analysis based on IT products.