随着我国进入老龄化社会,给旅游业带来了无限商机,老年人是旅游需求市场重要组成部分。分析我国老年人消费的心理特点,结合当年老年市场的现状,应该采取有针对性的开发旅游产品;服务上创新;加大宣传;进行价格吸引等营销策略 As China enters an aging society, it has brought boundless business opportunities to the tourism industry. The elderly are an important part of the tourism demand market. Analysis of the psychological characteristics of the consumption of the elderly in our country, combined with the current situation of the elderly market, we should take targeted development of tourism products; service innovation; increase publicity; to attract the price of marketing strategies