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标志,自古以来即为代表和体现事物本质的一种符号。中国的标志从原始的部落图腾发展到今天的现代标志,经过了漫长的发展历程。文章主要研究图腾艺术在现代标志设计中的应用,在现代标志设计中加入图腾元素,从形、意、韵方面巧妙运用,不仅增加了文化内涵,提升了设计的感染力,更突出了标志设计的民族性。
The symbol, since ancient times, is a symbol of the nature of things. The symbol of China has grown from primitive tribal totem to today’s modern symbol and has gone through a long history of development. The article mainly studies the application of totem art in modern logo design, adds totem elements to modern logo design, and cleverly uses it from the aspects of shape, meaning and rhyme, which not only increases the cultural connotation, enhances the appeal of design, but also highlights the design of logo The nationality.