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【案例介绍】被业内人士称为创造奇迹的黑马企业集团——椰风集团,是一家于1992年才破土动工的企业。三年之后它便发展成为年产值12亿元的全国大型一类企业集团,在海南省工业格局中占有举足轻重的地位,成为海南省“九五”规划中提出的新兴工业省的典范企业。其开发的产品在国内饮料业百强争雄的今天一枝独秀,1996年4月5日被《人民日报》公布为“果汁类饮料最受消费者欢迎第一名”。椰风集团不仅在国内家喻户晓,而且在海外也享有国际名牌声誉,成为
[Case Profile] Yefeng Group, a dark horse enterprise group known by the industry as a miracle, is a company that broke ground in 1992. Three years later, it developed into a national large-scale first-class enterprise group with annual output value of 1.2 billion yuan, which occupies a pivotal position in the industrial structure of Hainan Province, and has become a model enterprise of the newly-emerging industrial province proposed in Hainan Province’s “Ninth Five-year Plan”. . The products developed in the domestic beverage industry topped the list today. On April 5, 1996, it was announced by the People’s Daily as the “fruit juice drink most popular among consumers.” Coconut Wind Group is not only well-known in China, but also enjoys an international brand reputation overseas, becoming a