“搞臭你”逻辑并非乳业行业独有,而是一种普遍现象。这种逻辑之所以取代竞合逻辑,关键在于成本小、见效快。树行业声誉并非易事,建百年老店更是难上加难,但在网络时代搞臭、甚至是搞死竞争对手却是小菜一碟,轻而易举。 “Deodorant you ” logic is not unique to the dairy industry, but a common phenomenon. The reason why such logic replaces competing logic lies in its small cost and quick results. Tree industry reputation is not easy, it is even harder to build a century-old, but in the Internet era deodorant, and even engage in dead competitors is a piece of cake, easy.