各位好。上个月我们讨论了“卖场的问题是品牌的问题”?在上海开始出现品牌的差别化,通过明确定位战略,用各种方法向销售对象目标进行接近。不仅是橱窗设计和商品陈列,要“在店铺中具有魅力的品牌表现”。现在正需要企划团队团结一致构筑“能控制卖场的结构=企划主导型VMD结构”。这个月我们讨论“在店铺中通过运用检查表实现规则化”。 Hello, everyone. Last month we discussed “The problem of the store is the problem of the brand ”? In Shanghai began to appear the brand differentiation, through a clear positioning strategy, using various methods to reach the sales target. Not only the window design and product display, to “attractive brand performance in the store ”. It is now time for the planning team to work together to build a structure that “controls the store = planning-led VMD architecture.” This month we talk about “Regularizing in stores by using checklists ”.