在诸多的电视节目中,访谈类节目通过其新颖的节目形式,普世化的主题探讨成为了电视节目中不可或缺的表现形式之一。其中,基于网络发展,逐渐走向卫视的小众访谈正在引起受众的广泛关注。本文以《杨澜访谈录》为研究对象,探讨其更好的获得大众认可的路径与策略。 Among the many television programs, interviews through its novel program format, the universal theme of discussion has become an indispensable manifestation of television programs. Among them, based on the development of the Internet, the small-scale interviews that are gradually moving towards Satellite TV are drawing wide attention from the audience. In this paper, “Interview with Yang Lan” as the research object, to explore its better access to public recognition of the path and strategy.