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“国家形象”作为文化“软实力”的重要组成部分,是体现一个国家内外公众对国家综合实力、外显活力和未来发展前景的总括性认识和评价,是国际社会公众对一个国家的总体认识和把握。本文通过对艺术实践中的国家形象塑造问题的阐述,表明艺术实践中的国家形象,应该是构成“国家形象”这种宏大叙事背景下的各种艺术作品的具体内容,其形象是可感的、生动的,并富有个性化和审美特点。换言之,指的就是作为一种无形资产的文化形态所体现出来的“国家形象”。并提出塑造“艺术中国”的良好国家形象,具有的战略性系统工程的五点主张,即在文艺指导思想上,必须牢固确立国家形象意识;在实践主体培养上,打造一支富有责任感和使命感的艺术家队伍;在文化传播渠道上,充分发挥宣传媒体的导向作用;在创作调控手段上,充分发挥文艺评奖的指引导作用;在内外文化关系上,保持开放包容、融合贯通的积极心态。
As an important part of culture “soft power ”, “national image ” embodies the general understanding and appraisal of the comprehensive strength of the country, the vitality of the country and the prospect of the future development of a country both inside and outside the country, The country’s overall understanding and grasp. This article elaborates the issue of shaping the national image in artistic practice and shows that the national image in artistic practice should be the concrete content of various works of art under the grand narrative background of “national image” Sense, vivid, and full of personal and aesthetic characteristics. In other words, it refers to the “national image” embodied in the cultural formation as an intangible asset. And put forward the five-point proposal of establishing a good national image of “Art China” and having a strategic systematic project. That is, in the literary and art guiding ideology, we must firmly establish the awareness of the national image. In practice, we must create a sense of responsibility And mission of the artist team; in the cultural transmission channels, give full play to the guiding role of the media; creative means of regulation and control, give full play to the guidance of literary awards guide role in the internal and external cultural relations, to maintain openness and tolerance, integration and integration of the positive Mentality.