品牌的打造,不仅与产品的质量相关,更重要的是与产品的“形象”相关,而产品的形象不仅来自于“形象”本身,而且也来自于“形象”所依附的载体,正所谓“近朱者赤,近墨者黑”。品牌形象必须借助于品牌形象的传播渠道被人认知和接受,从这个意义上说,中央电视台的广告渠道自然具有 The building of the brand is not only related to the quality of the product, but more importantly relates to the “image” of the product. The image of the product comes not only from the “image” itself but also from the carrier on which the “image” Near Zhu were red, nearly black ". The brand image must be recognized and accepted through the channel of brand image. In this sense, the advertising channels of CCTV naturally have