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本文运用CI基本原理，从区域经济发展角度研究区域形象设计的内涵与思路、区域形象定位以及对区域经济发展的作用。良好的区域形象是区域经济发展的一笔无形资产，区域形象设计对区域经济发展的作用主要体现在区域理念识别、区域行为识别和区域视觉识别三大系统。
This paper uses the basic principles of CI to study the connotation and thinking of regional image design from the perspective of regional economic development, the positioning of regional image and the role of regional economic development. A good regional image is an intangible asset for regional economic development. The role of regional image design in regional economic development is mainly reflected in the three systems of regional ideological recognition, regional behavior recognition and regional visual identity.