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可口可乐与腾讯的结盟,既是协同营销的优秀案例,也是网络媒体魅力的充分展示。基本一致目标消费群和相互认同的价值观念是这次强强联合的纽带.
The alliance between Coca-Cola and Tencent is not only an excellent example of collaborative marketing but also an adequate demonstration of the attractiveness of online media. Consistent with the target consumer groups and mutual recognition of values is the strong link between the United States.