品牌的核心价值代表产品或服务带给受众的最大和最根本的利益。品牌的核心价值是一个城市的灵魂,环境、资源、文化、历史、经济和人本身都是构成和决定一个城市品牌价值的要素,本文针对城市品牌价值的建设从公共设计的角度予了以详细的阐述。 The core value of a brand represents the greatest and most fundamental benefit that the product or service brings to the audience. The core value of a brand is the soul of a city. Environment, resources, culture, history, economy and people are all the elements that make up and decide the value of a city brand. This paper gives a detailed account of the value of a city brand from a public design point of view The elaboration.